Adam has spent the past decade dedicated to exploring the intersections of innovation, technology, and the idea of a regenerative circular economy. He enjoys creating engaging workshops that challenge participants to acquire and apply new knowledge through hands-on experiences.

As a Senior Lecturer in Entrepreneurship at the University of Exeter Business School, Adam serves as academic lead on two cutting-edge innovation spaces, the Skydeck and the CQ, where students can experience the power of innovation and entrepreneurship first-hand.

Adam co-founded InnoPlay, which leverages the power of play and design to drive innovation in education and beyond, and Regenovate, a new type of agency that helps organisations build their capacity for regenerative growth.

Maarten has a PhD in medical biology and over the last 5 years has become passionate about strengthening the link between learning and joy through play. As a senior lecturer at the Medical School at the University of Exeter, Maarten integrated insights in the neuroscience of play and design thinking with his academic practice – which has been celebrated by receiving and Educational Incubator Fellowship, the Personal Tutor of the Year Award (2023) and The Areus Award for Most Inspirational Teacher (2024).

Furthermore, Maarten has co-lead the Kinder Exeter Festival and lead the Festival of Compassion to co-create prosocial spaces promoting compassion and playfulness - thereby enabling creative and innovative thinking.

Together with Adam Lusby, Maarten has co-founded InnoPlay to enable individual and institutional innovation through design, play, story – and joy!